Our purpose here was to debut a new look for Applebee's. The fonts are friendlier, the attitude is more "real," and the photography is softer and "perfectly imperfect." These inserts are designed to look like a magazine just happens to be laying on a picnic table, evoking a very specific "neighborly" sense of time and place.
Our purpose here was to debut a new look for Applebee's. The fonts are friendlier, the attitude is more "real," and the photography is softer and "perfectly imperfect." These inserts are designed to look like a magazine just happens to be laying on a picnic table, evoking a very specific "neighborly" sense of time and place.
Design, art direction and photography direction for Applebee's.
Design, art direction and photography direction for Applebee's.
Sizzling Entrees are in-store just in time for warm weather, BBQ and relaxing on the porch with a refreshing drink. The weather is bright, sunny and light, and the perfect complement to these sizzling dishes.
Sizzling Entrees are in-store just in time for warm weather, BBQ and relaxing on the porch with a refreshing drink. The weather is bright, sunny and light, and the perfect complement to these sizzling dishes.
Sizzling Entrees are in-store just in time for warm weather, BBQ and relaxing on the porch with a refreshing drink. The weather is bright, sunny and light, and the perfect complement to these sizzling dishes.
Sizzling Entrees are in-store just in time for warm weather, BBQ and relaxing on the porch with a refreshing drink. The weather is bright, sunny and light, and the perfect complement to these sizzling dishes.
Re-direction of Applebee's signature "neighborhood" concept for 2011
Re-direction of Applebee's signature "neighborhood" concept for 2011
Re-direction of Applebee's signature "neighborhood" concept for 2011
Re-direction of Applebee's signature "neighborhood" concept for 2011
Winter 2010 promotion
Winter 2010 promotion
Winter 2010 promotion
Winter 2010 promotion
Winter 2010 promotion
Winter 2010 promotion
We've heard it all before: "our food tastes great, the portions are huge, and it's low in calories." So how do you differentiate this from your everyday menu items? By breaking the boundaries of a traditional menu insert. It's engaging for customers and creates a conversation piece even before they sit down. Now you really CAN get it all.
We've heard it all before: "our food tastes great, the portions are huge, and it's low in calories." So how do you differentiate this from your everyday menu items? By breaking the boundaries of a traditional menu insert. It's engaging for customers and creates a conversation piece even before they sit down. Now you really CAN get it all.
Girls' Night Out program
Girls' Night Out promotion
Applebee's launched a program targeted to moms 25-45 who are in need of some "girl time" but don't have the energy or desire to go to nightclubs or bars. It's the perfect place for ladies on the go to slow down for a night out to catch up with their girls.